Developing a wishlist can help confirm this sort of intuition and inform localisation decisions. We previously covered how your game may lend itself more naturally to some markets than others depending on its genre: Italy likes sports and racing games for example, and Japan has a taste for RPGs. Wishlists can inform development decisions and confirm you're going in the right direction.
Steam wishlists provide valuable data about your playerbase.Adding the game to your wishlist is best, since players will get an email notification when we launch." "We consider a wishlist on Steam to be as good as a newsletter signup," he says. It's a highly specific mailing list of people who are primed to take a chance on your game, so it's worth pursuing."įor Corey Warning, co-founder of indie studio Rose City Games, a wishlist add is the holy grail of pre-launch marketing. Hannah Flynn, communications director at Failbetter Games, adds: "Wishlists are an odd thing - they've risen in importance in part because a lot of developers have started to give them extra attention, I think. "Wishlists have risen in importance in part because developers have started to give them extra attention" Hannah Flynn, Failbetter "You can't contact anyone who has wishlisted your game, but Steam will send them a notification when your game launches and when it's on sale at a later date," says Jake Birkett, founder of Grey Alien Games. The most obvious reason to grow a substantial wishlist is that it essentially acts as a mailing list for people who have interest in your game.
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"If a gamer, who is your customer, adds your game to the wishlist, that is very likely they would like to purchase the game - maybe for a full price, maybe for a heavily discounted price, but still," says Piotr Bajraszewski, senior business development manager at 11 bit Studios. These improvements made the feature more popular, with Valve's Tom Giardino saying roughly one third of Steam users have one or more titles on their wishlist. "Roughly one third of Steam users have a title (or titles) on their wishlist" Tom Giardino, Valve
We made it more functional for customers, and added other functionality in an attempt to make it 'smarter,' such as in-app push notifications to let you know when an item on your wishlist is on sale." "Since its introduction, the wishlists feature received a number of visual updates to enhance the UI. "Like many of the features on Steam, we introduced the basic functionality and then listened to developers and customers to see if it was something they found valuable and, if so, how we might improve it," Valve's Alden Kroll says. Launched in 2010 and used by players to keep track of upcoming releases, wishlists quickly became an essential way for developers to quantify a game's potential on Steam. Steam wishlists have become a key metric for developers. Our Academy guides to Steam tackle every aspect of publishing on Valve's platform, from pre-launch to later periods of your release cycle, direct from developers and Valve itself. If you're an independent developer who prefers a premium business model, there's an excellent chance that your business is built around Steam.
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